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How to Use the Attribution Pixel

Track which AI recommendations drive real visitors and revenue to your website.

Written by Jason
Updated this week

The attribution pixel is GRRO's biggest differentiator. It connects AI recommendations to actual revenue. Other tools tell you "you got 45 mentions." GRRO tells you "those 45 recommendations drove $12,450 in revenue."

What it does

A small piece of code on your website (less than 5KB, like a Google Analytics tag) that:

  • Auto-detects visitors who came from AI engines (ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, You.com, Phind)

  • Tracks UTM parameters from AI referrals

  • Follows the full journey: AI recommendation → site visit → page views → conversion

  • Respects Do Not Track settings

How to install it

  1. Go to Attribution in the Measure section

  2. Copy the pixel script tag

  3. Add it to your website's <head> tag, just like you would with Google Analytics

  4. That’s it — it starts tracking immediately

What you'll see on the dashboard

  • Source breakdown: Donut chart showing which AI engines send you the most traffic (e.g., 40% ChatGPT, 30% Perplexity, 20% Gemini)

  • Funnel visualization: AI recommendation → site visit → engagement → conversion

  • Device breakdown: Desktop vs mobile vs tablet from AI referrals

  • Trends: Traffic from AI search over time — is it growing?

  • CSV export: Download all attribution data for your own analysis

Tracking conversions

The pixel exposes three methods you can use to track specific actions:

  • window.llmseo.track() — Track any custom event

  • window.llmseo.trackForm() — Track form submissions (contact forms, signups)

  • window.llmseo.trackPhoneClick() — Track phone number clicks

Why this matters

Without the pixel, you're guessing.


You might see your mention rate go up 30% but have no idea if that translated to money.


The pixel closes the loop. When your CFO asks “what’s the ROI on AI search?”, you have the answer.

Available on: Starter, Pro, and Enterprise plans. (Not available on Free.)

Tips

  • Install the pixel before you start optimizing. You want baseline data to measure improvement against.

  • Check the source breakdown to see which AI engines drive the most valuable traffic, not just the most traffic.

  • Use trackForm() on your most important conversion points — demo requests, signups, purchases.

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