Visibility Gap Analysis shows you exactly where your competitors are being recommended by AI and you are not. Every gap is a content opportunity.
Where to find it
Go to Visibility Gap in the left sidebar.
How it works
GRRO compares your brand's recommendation performance against each competitor, broken down by prompt and AI provider. It calculates three scores:
Entity Score (0–100): How well a brand performs for a given prompt, based on mention rate, rank position, and mention volume
Gap Score: The difference between the competitor's score and yours. A higher number means they are winning by more.
Impact Score (0–100): Prioritizes large gaps with strong competitors. This tells you where to focus your efforts first.
The Gap Matrix
The main view is a matrix showing your brand vs. each competitor across all tracked prompts. At a glance, you can see:
Where you are winning (your score is higher)
Where you are losing (competitor score is higher)
How big each gap is
Ranked Opportunities
Opportunities are sorted by Impact Score, so the most important gaps are at the top. Each opportunity shows:
The prompt (question)
Which competitor is winning
The gap size
A recommendation tier: Critical (gap > 50), Significant (gap > 25), or Minor
Gap Trend Charts
Track how gaps are changing over time. This tells you whether your optimization work is closing the gap or if competitors are pulling further ahead.
Generating Content Briefs
This is where Visibility Gap becomes actionable. From any gap opportunity, click Generate Brief to create an AI-powered content brief that includes:
The target query you need to answer
Why you are losing to the competitor
Key topics your content needs to cover
A suggested article outline with headings and notes
Recommended content type and word count
Key entities and terms to mention
Citation opportunities
Tone guidance based on your brand voice
Briefs have statuses: draft, in-progress, completed, or archived.
Opening briefs in the Content Editor
Click Open in Editor on any brief to create a new draft in the Content Editor, pre-populated with the brief's outline. This gives you a structured starting point to write content that fills the gap.
Tips
Focus on Critical gaps first (gap > 50). These are the biggest opportunities.
After publishing content to address a gap, wait 2–4 weeks and check the Gap Trend to see if the gap is closing.
Generate briefs for your top 3–5 gaps and work through them systematically.
Check this page weekly. New gaps can appear as competitors publish new content or AI engines update their sources.