Content Research automatically discovers topics your business should be writing about based on where competitors are being recommended and you are not. No manual keyword research needed.
Where to find it
Go to Content Research in the left sidebar.
How it works
GRRO runs topic discovery automatically every 3 days. Here is what happens:
Discovery – The platform analyzes your last 30 days of recommendation data and finds prompts where competitors are being recommended but you are not. It also pulls in Google Search Console data if connected.
Research – For top-priority topics, GRRO automatically runs deep research: SERP analysis, competitor page content, People Also Ask questions, and search volume data.
Scoring – Every topic gets a Priority Score so you know what to work on first.
Priority Score
Each topic is scored 0–100 based on five factors.
Factor | Weight |
Citation Potential | 30% |
Competitive Gap | 25% |
Search Volume | 20% |
Buying Intent | 15% |
Trend Momentum | 10% |
Higher keyword difficulty applies a discount, so easier-to-rank topics get a boost.
The Pipeline
Topics are organized in a Kanban board with five stages:
Discovered – New topics identified by the platform
Researched – Topics with completed deep research and content briefs
Planned – Topics you have decided to write about
In Progress – Topics you are actively creating content for
Published – Completed and published content
Drag topics between columns to track your progress.
Google Trends Integration
Each topic shows trend data from the last 12 months:
Rising (green) – Interest is growing (15%+ increase)
Stable (gray) – Interest is steady
Declining (red) – Interest is dropping (15%+ decrease)
A sparkline chart gives you a visual snapshot. You can filter the entire pipeline by trend direction to focus on rising topics.
Topic Clusters
Group related topics into clusters to build topical authority. A cluster has a pillar topic (your main piece of content) supported by related subtopics that link back to it.
Tips
Let the platform run for at least a week before expecting meaningful topic suggestions. It needs recommendation data to find gaps.
Focus on topics that are both high-priority and trending upward. These have the best ROI.
Connect Google Search Console (Settings > Integrations) to give the discovery engine more data to work with.
Move topics through the pipeline as you work on them. This keeps your content strategy organized and visible.
The platform auto-researches the top 5 topics scoring 70+ every 3 days, so your brief queue stays full without manual work.