Here is a detailed comparison of what you get on each GRRO plan.
Feature comparison
Feature | Free | Starter ($29/mo) | Pro ($79/mo) |
Brands | 1 | 1 | 3 |
Tracked Prompts | 3 | 20 | 100 |
AI Engines | Perplexity | Perplexity + Gemini | All 6 (ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot) |
Checks per Month | 12 | 600 | Unlimited |
Keyword Lookups | 25 | 500 | 5,000 |
Content Generations | 3 | 25 | 100 |
Page Audits | 5 | 50 | 500 |
Team Members | 1 | 3 | 10 |
Attribution Pixel | No | Yes | Yes |
API Access | No | No | Yes |
Visibility Gap Analysis | No | No | Yes |
Competitor Analysis | -- | 3 Competitors | Unlimited |
Reports | -- | Weekly | Daily |
Support | Community | Priority |
Enterprise plans include unlimited everything plus a dedicated account manager and white-label reporting. https://grro.io/book for Enterprise pricing.
Which plan is right for you?
Choose Free if:
You want to see your AI Recommendation Score
You are exploring whether AI search matters for your business
You want to track a few prompts on Perplexity to get a baseline
Choose Starter if:
You are ready to start actively tracking and improving your AI recommendations
You want the Attribution Pixel to connect recommendations to revenue
You need to monitor up to 20 prompts across 2 AI engines
You want to bring in a small team (up to 3 members)
Choose Pro if:
You want full visibility across all 6 AI engines (ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot)
You manage multiple brands
You want Visibility Gap Analysis to find and close competitive gaps
You need API access for custom integrations
You have a larger team (up to 10 members)
Upgrading
You can upgrade at any time from Settings > Subscription. Your new plan takes effect immediately. See /help/change-plan for details.