Your brand settings control how GRRO identifies and tracks your business across AI search engines.
Where to find it
Go to Settings > Brand Configuration in the left sidebar.
What you can edit
Brand details
Brand Name – Your company name as it appears in AI recommendations
Domain – Your website URL (e.g., acme.com)
Aliases – Alternative names for your brand, separated by commas. GRRO uses these to catch mentions even when AI engines use different spellings or abbreviations (e.g., "Acme, ACME Corp, acme.io").
Industry – Your business category. This helps GRRO suggest relevant prompts and benchmarks.
Description – A brief summary of your business
Tracked prompts
Add, edit, or remove the prompts (questions) GRRO monitors across AI engines. For each prompt you can set:
The prompt text (the question)
Check schedule (hourly, daily, weekly, or manual)
Location (if applicable)
Competitors
Add or remove competitors. Each competitor needs a name and optionally a domain. Competitors appear in your Citation Tracking comparisons and Visibility Gap Analysis.
Brand Voice (Settings > Brand Voice)
Configure your brand's tone and style for AI-generated content:
Tone (e.g., professional, conversational)
Target audience
Keywords to emphasize
Custom instructions
These settings are used whenever the Content Editor's AI Assist generates or rewrites content for you.
Managing multiple brands
Depending on your plan:
Free and Starter – 1 brand
Pro – Up to 3 brands
Enterprise – Unlimited
To add a new brand, click Add Brand on the Brand Configuration page. Each brand has its own set of prompts, competitors, and tracking data. To switch between brands, use the brand selector in the dashboard header.
Tips
Add all the aliases your brand might be known by. AI engines sometimes abbreviate or slightly alter brand names. The more aliases you add, the fewer mentions GRRO will miss.
Review your prompts quarterly. The questions people ask AI change over time. Add new relevant prompts and archive ones that are no longer important.
Keep your competitor list current. When new competitors enter your space, add them so you can track the gap.
Want me to also turn the Brand details section into a small table you can drop into docs or slides?