Your AI Visibility Score is a single number from 0 to 100 that shows how well your brand performs across AI platforms. It updates daily.
What makes up the score
Your score is built from four components, each weighted differently:
Visibility (35%)
How often AI platforms mention your brand when people ask relevant questions. This is the biggest factor because it directly measures whether AI knows about you.
Audit (25%)
The technical health of your website pages. This covers things like meta tags, schema markup, image optimization, and other factors that help AI platforms read and understand your site.
Content (25%)
The quality and AI-readiness of your content. Well-structured, clear, and authoritative content is more likely to be referenced by AI platforms.
Attribution (15%)
The actual traffic coming to your site from AI platforms. This measures real visits, not just mentions.
Score levels
Your score falls into one of four levels:
Excellent (80-100). AI platforms consistently mention and recommend your brand.
Good (60-79). Your brand appears regularly, with room to improve.
Fair (40-59). AI platforms know about you, but you're missing opportunities.
Poor (0-39). AI platforms rarely mention your brand. There's significant work to do.
Weekly trends
GRRO compares your score week over week and shows a trend:
Up. Your score went up by more than 3 points.
Down. Your score dropped by more than 3 points.
Stable. Your score stayed within 3 points of last week.
How to improve your score
Focus on the component with the lowest percentage. If your Audit score is lagging, head to the Fix Center to address site issues. If your Visibility score is low, review your prompts and content strategy. GRRO gives you specific recommendations on the Home page and through the Agent.
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