Visibility gap analysis compares your brand's AI presence against your competitors across every prompt you're tracking. Each gap is a content opportunity.
Where to find it
Go to the Analytics section and open Visibility Gap.
How it works
GRRO compares your brand's performance against each competitor, broken down by prompt and AI platform. It calculates three scores:
Entity Score (0-100). How well a brand performs for a given prompt, based on mention rate, rank position, and mention volume.
Gap Score. The difference between the competitor's score and yours. A higher number means they're winning by more.
Impact Score (0-100). Prioritizes large gaps with strong competitors. This tells you where to focus first.
The gap matrix
The main view is a matrix showing your brand vs. each competitor across all tracked prompts. At a glance, you can see:
Where you're winning (your score is higher)
Where you're losing (competitor score is higher)
How big each gap is
Ranked opportunities
Opportunities are sorted by Impact Score, so the most important gaps appear at the top. Each opportunity shows:
The prompt (question)
Which competitor is winning
The gap size
A recommendation tier: Critical (gap above 50), Significant (gap above 25), or Minor
Gap trends
Track how gaps are changing over time. This tells you whether your optimization work is closing the gap or if competitors are pulling further ahead.
Generating content briefs
From any gap opportunity, click Generate Brief to create an AI-powered content brief that includes:
The target query you need to answer
Why you're losing to the competitor
Key topics your content needs to cover
A suggested article outline
Recommended content type and word count
Key terms to mention
Tone guidance based on your brand voice
You can open any brief directly in the content editor to start writing.
Tips
Focus on Critical gaps first. These are your biggest opportunities.
After publishing content to address a gap, wait 2-4 weeks and check the gap trend to see if it's closing.
Generate briefs for your top 3-5 gaps and work through them one at a time.
Check this page weekly. New gaps appear as competitors publish content or AI platforms update their sources.
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