Traffic analytics shows you where your website visitors come from and helps you understand how AI platforms contribute to your traffic.
Three traffic sources
GRRO can track three types of traffic data:
1. Google Search Console (GSC)
GSC shows your organic search traffic from Google. This includes:
Which search queries bring people to your site
How many clicks and impressions you get
Your average search position
Connecting GSC also improves GRRO's prompt discovery, since your real search data helps us find relevant AI prompts to track.
2. Google Analytics 4 (GA4)
GA4 gives you broader website analytics. This includes:
Total visitors and sessions
Traffic sources and channels
User behavior on your site
3. GRRO Pixel
The GRRO Pixel is a small piece of code you add to your website. It detects when visitors arrive from AI platforms like ChatGPT, Perplexity, Gemini, and others.
This data is unique to GRRO. Traditional analytics tools don't break out AI-referred traffic, so the Pixel fills that gap.
Connecting your data sources
GSC and GA4. Connect these in Settings under Integrations. You'll authorize GRRO to read your data (we never modify anything).
GRRO Pixel. Install the JavaScript snippet on your site. See the GRRO Pixel setup article for step-by-step instructions.
Why all three matter
Each source tells you something different:
GSC shows your search engine performance.
GA4 shows your overall website health.
The GRRO Pixel shows your AI-specific traffic.
Together, they give you a complete picture of how people find you.
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