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Connecting Google Analytics 4

Step-by-step guide to link your GA4 account with GRRO.

Written by Jason
Updated over 3 weeks ago

Google Analytics 4 gives GRRO access to your website traffic data so you can see the full picture of how visitors find your site.

Before you start

Make sure you have:

  • A Google account with access to your GA4 property

  • GA4 set up and collecting data on your website

How to connect

  1. Go to Settings in your GRRO dashboard

  2. Click Integrations

  3. Find Google Analytics 4 and click Connect

  4. Sign in with the Google account that has access to your GA4

  5. Authorize GRRO to read your analytics data

  6. Select the GA4 property you want to connect

  7. Click Confirm

What data GRRO pulls

  • Total website visitors and sessions

  • Traffic sources and channels

  • Page views and engagement metrics

  • User behavior patterns

GRRO only reads your data. We never modify anything in your Google Analytics.

What it unlocks

  • Full traffic picture - see Google search, social, direct, and AI-referred traffic side by side

  • Measure real impact - track whether improvements in AI visibility lead to more website visits

  • ROI tracking - connect the dots between AI mentions and actual traffic

Disconnecting

Go to Settings, find Integrations, and click Disconnect next to Google Analytics 4. Your GRRO data stays intact but we stop pulling new analytics data.

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