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Mentions and Position Tracking

Track where your brand appears in AI responses and at what position.

Written by Jason
Updated over 3 weeks ago

The Mentions section gives you detailed data on when and where AI platforms mention your brand. It goes deeper than the overall visibility view and lets you track trends over time.

Mentions chart

The mentions chart shows how many times AI platforms mention your brand over time. You can see whether your mentions are growing, shrinking, or staying flat. Use this to measure whether your efforts are paying off.

Position heatmap

When AI lists multiple brands in a response, your position matters. Position 1 means you were mentioned first. The position heatmap shows where you typically land across different platforms and prompts.

Being mentioned first is better because:

  • Users pay more attention to the first recommendation.

  • It signals that AI considers you the top option.

Platform cards

Each AI platform gets its own card showing your performance on that specific engine. This helps you spot platforms where you're strong and platforms where you need work.

For example, you might rank well on Perplexity but barely appear on ChatGPT. Platform cards make that clear at a glance.

Topics breakdown

The topics breakdown shows which subjects your brand appears for. This tells you what AI associates with your brand. If you're missing from topics that matter to your business, it's a sign you need to improve your content or prompts for that area.

Prompt detail

Click on any individual prompt to see the full detail. You'll see exactly what the AI said, which brands it mentioned, and where you ranked.


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