Competitors and topics are two key parts of your Knowledge Base. They help GRRO understand your market and focus on what matters to your business.
Competitors
What competitors do
When you add a competitor, GRRO tracks their AI visibility alongside yours. This lets you see:
How often AI mentions them versus you
Which prompts they appear for that you don't
Where they rank in AI responses compared to your brand
Adding competitors
You can add competitors by entering a brand name or website domain. GRRO will start tracking them right away.
Where to manage competitors
You can add, edit, or remove competitors in two places:
Knowledge Base. Go to the Competitors section.
Settings. Go to the Brand area.
How many competitors to track
Start with 3 to 5 competitors that are most relevant to your business. You can always add more later as you learn which ones matter most for your AI visibility strategy.
Topics
What topics do
Topics define your areas of expertise. They help GRRO:
Find relevant prompts to track
Understand what subjects your brand should appear for
Focus recommendations on areas that matter to your business
Adding topics
Enter topics that describe what your business does and what your audience cares about. Be specific. Instead of "marketing," try "email marketing for e-commerce" or "B2B content strategy."
Where to manage topics
Like competitors, you can manage topics in the Knowledge Base or in Settings.
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